More than two million blog posts are published every day. Thus, it is impossible for you to survive on the internet if you don't provide your visitors with quality stuff to read. Oliver King, the Semalt Customer Success Manager, says that you can make your blog successful only when your articles are well-written and contain lots of information. Various bloggers don't know anything about SEO. In the world where more than ninety percent online experiences begin with search engines, showing up on the first page of Google is possible only if you have done SEO properly.
What is SEO?
Search engine optimization is a process that involves some techniques and methods to make your website visible in the search engine results. These techniques are either paid or unpaid and ensure the credibility and visibility of your site within a few months. SEO or search engine optimization is all about optimizing your site and its content so that the search engines index it to show in their results. It is important to perform SEO so that the search engines can give a better rank to your site. For example, if you have written an article about how to prepare noodles, you want the search engines to show it to anyone who is looking for the phrases "noodles" and "noodles recipes." With search engine optimization, it is possible to make your article visible and get lots of traffic.
Now the question is how the search engines will rank your articles or website? More than 90% online experiences start with search engines, over 65% people use Google to do so. That is why the first step is to optimize your site for Google search results. If you want to make some money online, you would have to write quality blog posts and include relevant keywords in them. Plus, you would have to link your articles, product reviews or news posts on other pages that are visible in the Google search results.
White Hat vs. Black Hat
Before you begin SEO, it is important to know the difference between white hat SEO and black hat SEO. It's safe to say that search engine optimization is a game changer, but you would have to adopt the right kind of strategies. If you want a good rank for your site for a long-term, you must go with white hat SEO and focus on optimizing your content only for the search engines. White hat SEO is a technique to build a sustainable online business, while black hat SEO is an illegal method that will soon ruin your website in the search engine results.
On-Page SEO vs. Off-Page SEO
On-page SEO involves the use of keywords, writing meta tags, meta description and optimize your content and headlines for search engine results. Off-page SEO is when you build your site's links via guest posts, get some comments on your blog posts, and engage readers from the social media networks.
In the end, I would like to say that you must write quality content and avoid copying others' work. This will not give the desired results, and the search engines will blacklist your website very soon. It may not be possible to optimize your content easily; you would have to create social media profiles to attract more and more people and to improve your site's overall performance.